I'm a designer, maker, and coffee lover obsessed with the world
I started my career in mechanical design and engineering at Airbus. This experience, along with my curiosity, led me to transition into digital design when I moved to the UK. It didn't take long for me to develop a passion for the impact that digital design has on both culture and customers.
Starting freelancing in 2018 then launching a digital design agency in 2020 was a significant learning experience. Initially, my focus was on the artistic aspects of creating digital products and advertising. However, I soon realised the importance of adopting a customer-centric approach backed by data and research. This shift in mindset not only helped scale my business but also benefited the startups and businesses I worked with.
In 2022, I joined Keebo, an early-stage Fintech startup that was acquired in October 2023. During my time there, I worked across various teams, including marketing, brand development, product, and research, focussing on enhancing the overall customer experience.
Although I am self-taught, my journey demonstrates a strong passion for design, strategic thinking, and entrepreneurship.