Keebo's new website boosted new credit applications by +718%
Revamp Keebo’s website for enhanced user experience boosting conversions for app downloads, all while adhering to stringent Financial Conduct Authority (FCA) regulations.
Spearheaded the entire project lifecycle, from ideation to launch.
Conducted deep-dive user research, laying the groundwork for informed design decisions.
Orchestrated the design and development phase, working hand-in-hand with leading team members (Head of Design, Head of Research and Creative Lead).
Utilised heat maps, Google Analytics, and session recordings to scrutinise user behaviour.
Engaged potential card applicants through surveys and interviews, uncovering crucial insights.
Hosted a workshop for emotional user journey mapping to spotlight areas ripe for enhancement.
Demystified product features for effortless comprehension.
Honed the design system, fortifying brand consistency.
Crafted compelling CTAs and incorporated crucial info to streamline applications.
Boosted brand trust with authentic customer testimonials and social proof.
Embraced a user-centric paradigm, crafting personas and mapping their application journey
Developed wireframes and interactive prototypes, refining them based on real-time user and stakeholder feedback.
Executed a mobile-first design, categorising the layout by features.
Seamlessly merged Keebo’s brand into the design system.
Clarified and condensed copy, punctuated with direct CTAs and bolstered with testimonials.
Showcased tangible card images to foster deeper trust.
Introduced an "Explore More" segment, spotlighting user-relevant topics.
Post-redesign, user surveys lauded the enhanced website credibility while preserving Keebo's brand essence.
Achieved an NPS of 90.
A staggering 718% uptick in completed applications within a month of going live.
Potential next steps include A/B testing on core messaging to elevate conversion dynamics further.